Snap Score Going Up: Not Replying?

Here’s everything about a Snap score going up but the person is not replying:

Keep in mind that a Snap Score can only go up if the person in question is interacting with Snapchat.

Whether or not that’s enough to discern if you are being ignored or not is hard to say.

It could be that they missed your message, are very busy, don’t know what to say, or are deliberately ignoring you.

So if you want to learn all about the ways a Snap Score can go up without someone responding to messages or snaps, then this article is for you.

Let’s get into it!

Snap Score Going Up: Not Replying? (Everything to Know)

What Is a Snap Score?

Cute smiling woman is using smart phone in the kitchen

If you’re trying to understand why someone’s Snap Score is going up and what that can mean, then we have to start from the beginning. 

What even is a Snap score?

This is a number that is associated with your Snapchat profile.

It’s a simple number that is intended to reflect your level of activity with the app.

I’ll get into the details of how it is calculated and how it works, but the first thing to cover is what it is at a basic level.

It’s sort of like a subscriber count on YouTube.

It’s a way to display how much engagement you have with the app.

But unlike a subscriber count, the Snap Score is a little less obvious in how it works and what exactly it is telling you.

Most importantly, Snapchat doesn’t intend for the Snap Score to be taken too seriously.

It’s really meant as a fun little thing.

What Makes the Snap Score Go Up or Down? (4 Things)

Happy beautiful woman using smartphone in cozy living room

This might make a little more sense if we go over how the Snap Score is calculated.

It can go up or down, and there are a lot of factors that go into the calculation.

Things that make the score go up include sending unique snaps, receiving snaps, getting views, interacting with stories, watching Discover videos, and even adding friends.

Only one thing really makes the Snap Score go down, and that’s inactivity.

Now, Snapchat has never formally released how the score is calculated, so I can’t give you a perfect breakdown.

But, a lot of interested people have tested the Snap Score and really researched how it works.

Using their information, I can give you some useful insight into how the Snap Score is calculated.


Woman using cellphone and lying on bed at night

Every time you view a new story or discover video, your Snap Score goes up.

According to the testers, it actually goes up by one for each of these interactions.

So, if you’ve ever seen someone with an astronomical Snap Score, they’re probably spending a lot of their day watching content on Snapchat.

As you’ll see, views aren’t the only thing that matters, but considering the original question, this is important to remember.

Your Snap Score can go up just from viewing content.

So, if someone’s score is going up and they aren’t messaging you, they aren’t necessarily messaging anyone.

It’s something to keep in mind.

#2 Sending Snaps

Young woman using smartphone at cozy home on sofa in living room

Naturally, sending snaps will also help your Snap Score go up.

That’s not surprising, but let’s really lock it in.

Every time you send a unique snap, your score goes up by one.

It does count to send the same snap to a bunch of people, but resending a snap won’t raise your score.

So, if you send a snap to a friend and they lose it before they watched the whole thing (amateur!), they might ask you to resend it.

You can certainly do that, but resending won’t raise your Snap Score.

Tying this back to today’s theme, if someone’s Snap Score is going up rapidly, they probably are sending out snaps to large groups of people.

But, that doesn’t necessarily mean that you’re being ignored.

I’ll talk more about implications later, but it’s possible that they just wanted to send out one thing they had in mind, and they’re not handing personalized messages or snaps at the moment.

#3 Receiving Snaps

Woman with phone smiling while walking down the street

Your Snap Score also rises when you receive snaps.

This one might feel a little tricky, so let me clarify.

When you send someone a snap, the Snapchat system doesn’t count it as received until that other person logs on and actually sees the snap.

You don’t necessarily have to watch a snap to get the score out of it, but you do have to log in to receive the notification of the snap.

So, someone’s Snap Score can actually rise by a lot just by logging in when they have a bunch of queued snaps waiting to be seen.

And, this is one of the most likely reasons for the original question.

You sent them a message, but they haven’t responded.

Yet, their Snap Score jumped.

That’s because they just received a bunch of new snaps, but it doesn’t mean they’re responding to anyone at the moment.

#4 Other Interactions

Pretty girl looking at mobile screen and smiling

Other interactions very likely also contribute to your Snap Score.

The number of friends you have is part of the calculation, so adding friends seems to raise the score.

Anything else that Snapchat might count as an activity could also potentially add to the score.

The unknowns make this conversation tricky.

The one thing that you can take away from all of this with confidence is that if someone’s Snap Score is actively rising, then they are interacting with Snapchat.

You can’t be exactly sure what they’re doing, but you can be sure that they are regularly logging onto their account (or staying logged in on their phone) and opening the app.

Why Is Someone’s Snap Score Going Up When They Don’t Respond?

frowning woman holding phone looking away at cafe

Based on everything you just read, there are a lot of ways a Snap Score can go up without responding to snaps or messages on the app.

It could be that someone is mass-sending snaps.

They might be receiving a ton of snaps.

They might be interacting with lots and lots of people, and they just haven’t responded to you.

There are so many possibilities that ferreting through everything requires more specific questions and thought processes.

So, let’s pivot the conversation at this point.

Originally, we were wondering why the Snap Score was going up.

We have viable answers.

Now, let’s get into what that really means.

Their Snap Score is going up, but you haven’t received a reply.

What can we reasonably discern?

Are You Being Ignored?

young woman on the floor using her cell phone

The big question here is whether or not you are being deliberately ignored.

The hard truth is that is a real and inescapable possibility.

They might be ignoring you, and nothing I say beyond this point can prove that you aren’t being ignored.

It’s one of the viable possibilities.

But, it’s not the only possibility.

So, let’s explore everything else too.

What we do know is that they are doing things that raise their Snap Score.

The question is whether or not they have a reason to either miss your message (or snap) or delay the reply.

How High Is the Snap Score?

The first thing to consider is how high their Snap Score is.

If it goes from 10 to 15 while you’re waiting for a reply, then that tells you two things.

First, they don’t use Snapchat very much.

Second, it doesn’t take very much activity at all to see that five-point increase.

In this case, it’s very likely that they logged on, caught up on pending snaps and such, and then closed the app without replying to anyone.

You’re probably not being ignored here.

Conversely, someone’s score might go from 500,000 to 505,000.

That’s a much bigger increase, but someone with such a high Snap Score is also very popular and active with the app.

Odds are that they just have too much to handle and your message was lost in the noise.

So, it all requires context.

If their score is not rising faster than normal, and it’s not such a high score that it would be easy to miss your message, then the risk of being ignored is a lot higher.

It means they’re doing things normally, and you still haven’t heard back.

So, What’s Going On? (3 Possibilities)

relaxed woman laying on couch texting using her phone

Again, they might be ignoring you, but I want to discuss just a few more possibilities and ways to approach the situation.

If that’s your primary concern, then there are two more reasons why you might not have heard back.

And, I have one potential solution where you can find out for sure.

We’re not reinventing the wheel here.

It’s possible that Snapchat is screwing up and causing problems for you.

If you really want a better idea as to whether or not you are being ignored, you can try to gauge the communication habits of the other person.

It’s only concerning if something has changed.

Lastly, there is one way beyond all others to get an answer to your question.

Just ask. 

I’ll lay these ideas out in a bit more detail, but that’s really all there is to this situation.

#1 Errors

woman holding smartphone

Snapchat is a major social media platform that handles a lot of messages.

Sometimes, errors occur. 

Now, usually, you will get an error message when something goes wrong.

Snapchat software is pretty stable, all things considered, and the automated stuff is pretty good at catching problems when they arise.

So, if you send a snap or a message and get an error report, then the other person didn’t receive what you sent.

Clearly, you’re not being ignored.

Less often, errors go undetected.

In such a case, you might send a message, receive no error report, and the other person still never received it.

In a case like this, it’s really hard to be sure what happened, so I’ll offer you a simple rule of thumb.

If only a single message is randomly ignored, and there is no clear pattern of behavior, and it doesn’t happen more than, say, once a year, it’s probably a random and undetected error.

No big deal.

If it happens more frequently than that, then it’s probably not an error, regardless of what the other person says.

Snapchat thrives by allowing people to communicate reliably.

Random, undetected errors just aren’t that common.

#2 Habits

sad young woman with smartphone at home party

This is really the big test.

The easiest way to discern whether or not you are being ignored is by gauging habits.

How long does it usually take the other person to respond?

If you talk once a month, then they might not get back to you for a while.

And, if it’s the only message, they might just plain forget to respond.

It’s annoying, but this kind of thing happens, and it’s not malicious.

However, if you talk every day, and then they suddenly stop talking to you, then that Snap Score is telling you a whole lot more.

It’s one thing if a person is suddenly without reliable internet, or even if they decide they need a break from Snapchat.

Maybe they’re even being harassed on the app.

There are tons of possibilities.

But if the score keeps rising, then they’re still using the app.

And, someone who used to keep a good streak with you is suddenly silent.

More often than not, it’s deliberate.

It’s not fun to hear, but sometimes relationships take an unexpected turn—even Snapchat relationships.

#3 You Can Always Just Ask

woman sitting looking outside the window, cell phone in hand

Ok. Let’s wrap this whole thing up.

You can tell a lot of possible things from a rising Snap Score.

I haven’t articulated this before, but a static or shrinking Snap Score would also tell you a lot (namely that they aren’t on the app, so you aren’t being ignored).

Ultimately, it’s all conjecture, and they are just guesses at best.

If you really want to know if you’re being ignored, then a more direct approach is going to give you more information.

You can always just ask the other person.

It’s awkward, and even if you’re a social superstar, it’s hard to pull this one off with too much subtly.

But, you can try sending a follow-up snap or message to see if they respond.

If you have communication with them outside of Snapchat, you can also try to talk to them there.

You don’t need to be too pushy, but a direct “Are we good?” or something similar can go a long way.

If it’s hard to reach out to them directly, then you can also try contacting mutual friends (in-app or otherwise).

That’s really your best bet to understand the situation—direct communication.


  • Theresa McDonough

    Tech entrepreneur and founder of Tech Medic, who has become a prominent advocate for the Right to Repair movement. She has testified before the US Federal Trade Commission and been featured on CBS Sunday Morning, helping influence change within the tech industry.

    View all posts