Landmark Forum Leaders: How Much They Make?

Here’s how much Landmark Forum Leaders make: Landmark Forum Leaders look to make a little over $100,000 a year.

While there is no definitive data on the topic, information from sites like Glassdoor suggests that the full pay range for this position is between $100,000 and $150,000 a year.

It is possible that Forum Leaders take extra responsibilities to make more.

So if you want to learn all about how Landmark Forum Leaders get paid, then this article is for you.

Let’s get right into it!

What Is a Landmark Forum Leader? (3 Components)

female motivational speaker with headset performing on stage

There’s actually a lot to unpack with this one.

Sure, I can give you a salary for Forum Leaders.

I think it’s between $100,000 and $150,000 a year, depending on seniority, benefits packages, and bonuses. In a later section, I’ll explain why that’s only an educated guess and not a certain number.

But if you want to understand more than just the raw annual salary, we need to get into some details.

What is Landmark?

What is the Forum Leader?

What is this all about?

In short, it’s a type of self-help or personal development thing. Landmark is the name of the company that runs everything.

Forum is the name of the basic class that is offered, and Leaders, as the name implies, run the classes. I actually have a lot more information for you, so let’s break down each of these components individually.

When you really get a better idea of what’s happening here, the compensation might make more sense.

#1 Landmark Worldwide

a happy and content-looking woman shows personal growth and development

Let’s really start this whole thing at the beginning.

What is Landmark Worldwide

In simplest terms, it’s a self-help company.

Imagine something like a Tony Robbins seminar or anything familiar, and you’re at least on the right track.

While I’ve never been to a Landmark training session, I have thoroughly investigated their website and publications.

It looks like Landmark tries to provide people with personal coaching and empowerment through specialized training classes built around a centralized philosophy.

I’ll get into that philosophy and how it all works in a bit.

Before that, let’s finish talking about Landmark Worldwide as a company.

It was formally established in 1991, so it’s been around for a while.

In all of that time, it has remained a public company, and that’s important.

I can’t tell you exactly how much the company makes or exactly how it operates.

Since it’s a private company, it’s up to Landmark how much of that information is announced, and information is slim.

What that really means is that as I investigated the Forum Leader position, I was forced to use third-party information and make inferences.

The private nature of Landmark means that you have to take all of this with a grain of salt.

That said, I did find a lot of compelling information, and I’ll be sharing all of it with you.

#2 The Forum

Seminar presenter at corporate conference giving speech

Now that you know what the company is all about, let’s talk about the Forum.

This is what Landmark named its signature instructional course.

The Forum is an entry-level course, and more advanced instruction is available as a follow-up.

Forums are led by official Forum Leaders (more on them in a bit).

The standard Forum seminar is a three-day course with an additional evening course to conclude everything (so you could call it a four-day course if you want).

I didn’t take the course, so I can’t give you all of the details, but Landmark is clear about a lot of the values and philosophies that are discussed and used in the course.

In general, the Forum class size ranges from 75 to 250 people, and the entire idea is to use dialogue and exercises to explore ideas and apply them to personal lives.

You could call it a cross between a TedTalk and a sermon.

More specifically, a handful of key ideas circulate throughout the instruction.

The first is the idea of separating life events from their meaning.

By personifying events in the right context, you can better control your reaction to things and how you feel about them, even if you can’t change the outcome.

The second big discussion talks about the nature of people and how most of us have a need to look good in front of others.

The implications of that innate feeling are explored at length.

There’s also an idea of “someday” of satisfaction.

Many people have this idea that at some nonspecific time in the future they will meet their goals and feel satisfied and fulfilled.

The Forum tries to move away from this notion, as it’s a satisfaction that really can’t be achieved.

The last major theme is the idea of reform through changing perspectives.

This is actually linked to all of the other ideas, and students in the class will go through exercises to help explore ways to change their own perspectives.

The classes also talk about meaning a lot, so the students should have an idea of what perspective they need to pursue and how it can impact their lives.

#3 Forum Leaders

successful leader is conducting a lecture while standing near table with flowers and a laptop in hall

Now, we’re ready to start talking about Forum Leaders.

I have a whole section that breaks down their pay structure in detail towards the end.

Feel free to skip ahead if you’re just here for the numbers.

But, if you want to know more about the leader position for Forum classes, you’ll find it here.

Forum Leaders are the official “gurus” who run the training sessions (or classes, if you prefer).

They set things up with the group at the beginning and explain the rules and governing ideas.

They take the classes all the way through to conclusion.

That means that the leaders are teaching, leading exercises, personalizing the experience, and really serving as the source of knowledge and understanding at Forum sessions.

According to the Landmark website, there are currently 760 Forum Leaders working for Landmark.

They are from countries all over the world, and as far as I can tell, every Forum Leader is charged with traveling from one class to the next.

The total amount of travel probably varies, but this is not a static thing like your local Yoga studio.

In addition to these 760 leaders, there are advanced class leaders.

14 of them are highlighted on the company website, although it’s likely that even more advanced class leaders exist.

The rules aren’t publicized, but it looks like not all Forum Leaders run the advanced class, so it’s likely that the advanced class leaders make more money than the entry-level Forum Leaders.

How Do Landmark Forum Leaders Get Paid?

man writing payroll compensation checks

The section after this has a detailed pay breakdown for Forum Leaders.

If that’s all you’re after, feel free to skip ahead. 

In the interest of being thorough, I thought I’d talk a bit more about how the Forum Leader position works and the general pay structure and mechanism.

Once again, Landmark does not publicly release all of this information.

So, I had to look for posts from people claiming to be former or current Forum Leaders.

Naturally, you can only trust strangers on the internet so much, but it really is the best information available.

The big thing about the Forum Leader position is that it looks like it is salaried.

So, Forum Leaders are not making their pay based on how many training sessions they do a year or how many people are in each session.

In fact, recruiting people into the sessions doesn’t appear to be a Form Leader responsibility at all.

Landmark has positions for marketing, program management, social media marketing, and registration management.

Based on job descriptions, it seems like those positions are charged with recruitment and such.

So, Forum Leaders aren’t operating on a commission basis, but it does look like there is some kind of bonus structure available.

I couldn’t find anything concrete on how that works, so I can only offer wild guesses as to how Forum Leaders earn bonuses.

What I can tell you is that the bonus pay is not the primary pay, and Forum Leaders look like they’re making decent money with or without bonuses.

To summarize, Forum Leaders are salaried positions.

They are paid more or less like anyone else working for any other company.

I would imagine they have regularly scheduled direct deposits (although that’s speculation on my part).

What this really means is that there is a distinct salary range, and I was able to pin it down for you.

How Much Do Landmark Forum Leaders Make? (2 Things)

Happy middle-aged man with glasses looking at the laptop screen

So, after all of that, how much are these gurus making?

Well, as has already come up more than once in this discussion, Landmark is a private company and doesn’t publicly release this information.

I just can’t tell you for sure.

But, I did find some evidence, and I’ll be sharing it with you.

After browsing forums, online discussions, countless financial sites, and more, I’m going to turn to Glassdoor data.

For those unfamiliar, Glassdoor is a site that lists corporate reviews of major companies.

Among all of those reviews are salary posts, so the site is a good resource for collecting salary and pay data, and that’s the data I’m going to share with you.

First, the short answer (again).

As best as I can tell, Landmark Forum Leaders make between $100,000 and $150,000 a year.

I’m going to elaborate quite a bit on those numbers, and then I’m going to explain why this is only a best guess and not a definitive answer.

#1 Breaking Down the Numbers

woman working on laptop, using calculator for computing

The short answer is $100k to $150k, but there’s a lot to break down in those numbers.

The first thing to know is that none of the jobs on Glassdoor are labeled as “Forum Leaders.”

I found no official post for that job anywhere.

The Landmark website has a program you can get into to try to become a forum leader, but there were no job postings for such a position.

Instead, I saw a ton of other positions on Glassdoor.

They range from social media managers to various accounting positions and everything in between.

So, there are a lot of jobs at Landmark.

The closest thing I could find that sounded like it might be a Forum Leader was listed as “Personal Performance Coach & Trainer.”

The responsibilities listed for this position sounded a lot like how Landmark described the Forum Leader job, so that’s what I’m going with. 

It’s possible that the personal coaches are more specialized than general Forum Leaders.

I can’t tell, but this was the closest match I could find, so those are the numbers I’m using.

To be specific about pay, it looks a lot like this is a salaried position (as I suggested earlier).

The base pay starts at $100,000 and gets up to about $108,000 a year.

In addition to that base salary is a benefits package with potential bonuses, and those are worth a total of $35,000 to $38,000 a year.

Put it all together, and you’re looking at a compensation range between $136,000 to $147,000 a year.

That’s well into six-figure territory, but it’s certainly not setting salary records anywhere.

If you happen to be curious, other positions listed on Glassdoor pay significantly less.

Entry-level positions for Landmark start at about $30,000 a year, and the personal coach position had the highest peak salary of any listing.

#2 Problems With Glassdoor

There’s still an issue to consider when it comes to trusting Glassdoor numbers.

Now, this isn’t intended to knock Glassdoor at all.

All things considered, it’s a pretty useful resource, but it’s not perfect.

The biggest issue here is that the salary data I pulled is based entirely on reviews, and they haven’t fully vetted reviews.

It’s possible that people on the site posted fake reviews with fake salary data, which would taint the numbers.

The good news is that Glassdoor had multiple dozens of salary posts for Landmark data.

That makes it less likely that they are all fake, and it makes the final salary range a lot more likely to be true.

But, you need to take it all with a grain of salt, since there is no formal record of Forum Leader pay.


  • Theresa McDonough

    Tech entrepreneur and founder of Tech Medic, who has become a prominent advocate for the Right to Repair movement. She has testified before the US Federal Trade Commission and been featured on CBS Sunday Morning, helping influence change within the tech industry.

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