Versace Brand Name: Meaning?

Here’s the meaning of the fashion brand Versace’s name:

Versace has no direct translation into English.

Whether you’re talking about the fairly common Italian name or the famous fashion company, the name has Latin and Greek roots that ultimately don’t translate into English words.

As for the company, it was named after its founder, Gianni Versace.

So if you want to learn all about the meaning and history of Versace’s name, then you’re in the right place.

Let’s get started!

Versace Brand Name: Meaning and History? (All the Info)


What Is Versace?

We’re about to take a deep dive on the Versace name, so let’s start by getting everyone on the same page.

Versace is not the most uncommon name in the world.

It could refer to a lot of people and a lot of things, so let me clarify.

I’m talking about the name of the Versace brand.

This is the same one you’ve heard of before.

It’s one of the biggest names in the history of fashion.

The company is based in Italy (as you might have already known), and it makes clothes and luxury items.

Versace is known for producing high-end merchandise, and owning Versace is often seen as a status symbol. 

The brand is so prolific that it even shows up in the dictionary if you look up the Versace name.

Now that we’re on the same page, let’s jump into the meaning of the name.

What Does Versace Mean?

If you look hard enough, you can usually find a meaning behind any name.

Some are a little more obscure than others, but names tend to come from somewhere and are rarely just a random assortment of letters.

The official study of the origins of words (including names) is etymology.

When we look into the etymology of Versace, some interesting things pop up.

It turns out that the name was originally derived from the medieval Greek name of Bersakios.

Those might look like very different names, but when you know how to speak ancient Greek (which technically, no one does), they sound similar.

If I’m going to be more accurate about this, scholars are under the impression that the ancient Greek pronunciation was probably close to how we say “Versace” today.

If you really like etymology, it might interest you to know that the name also appears in Greek texts as Barsakis and Barsos.

As the Romans started to take over everything, the name was incorporated into Latin as well, where it was spelled Verascopulus (which is the most Latin-sounding name imaginable).

Eventually, Latin evolved into Italian, and we ended up with Versace.

In case I haven’t made this clear yet, the very famous Versace name comes from the same origin as less-famous Versaces.

It’s a Greek name that was adapted into Latin and later into Italian.

Who Founded Versace?

That covers the etymology of the name, but does that fully answer your question?

How did the Versace name become so famous?

That credit goes to Gianni Versace.

He founded the well-known company in 1978, and he named it after himself.

That might not be the most amazing story of all time, but if we really want to get into the Versace name, we should probably spend a little more time with Gianni.

He was born in Reggio di Calabria, a nice place on the southern tip of Italy’s mainland.

The year was 1946, and Italy wasn’t in the best shape it had ever seen.

There was some kind of big war that had just ended.

Despite the craziness of life at the time, Versace realized at a fairly young age that he was interested in glamor.

He wanted to delve into luxury, rich colors, and a lot of the technology behind luxury production.

Even though he eventually proved to have a knack for the industry, Italy was in no shape to give him an early start.

He learned as much as he could from his mother’s dressmaking business, but it would be a long time before he could really make his mark.

Eventually, Versace founded his own company (the one we all know so well) in 1978.

He wasn’t an instant success, but it didn’t take terribly long for his brand to take off.

In the 1980s, Versace’s designs started to really turn heads in the fashion world.

He had been designing his whole life, but things started looking up when he got to design for some celebrities, including Madonna, Princess Diana, Elton John, and others.

With this boost in recognition, he was able to skyrocket the brand to global recognition.

We’ll skip the sordid details of his crazy lifestyle after that point and skip to the conclusion.

At the age of 50, Versace was assassinated in his Miami home.

The year was 1997.

That whole story probably merits its own complete article.

It’s pretty crazy stuff.

Are There Other Major Versaces? (6 Examples)

That covers the history and meaning of the name Versace.

We even got into a bit of the history of the major company.

If you’re still not satisfied, we can delve into other aspects of the name and famous examples.

In fact, we haven’t covered the full extent of the major Versace brand.

So, here are some extras to sate your curiosity and really delve into the depths of this question.

#1 Versace Hotels

True to the idea of luxury, the Versace brand owns a number of hotels.

They are determined to maintain five-star ratings, and wherever you find one, you’re sure to see luxury at its finest.

They have locations in Italy, Dubai, and Macau, just to name a few.

The hotels are arguably best-known for eye-catching furnishings and the romantic themes.

If nothing else, they aim to provide the full Versace lifestyle to any guests during their stay.

It’s about so much more than just fashion and style.

It’s about living large in a way that only Gianni Versace could have imagined.

So, if you ever do see a Versace hotel, you now know that we’re talking about the exact same name and the exact same company.

#2 Versace Residences

One other aspect of the brand is the Versace Residence.

These are ultra-luxury apartments available in cities around the world.

Like the hotels, these apartments are intended to immerse people in the Versace lifestyle and experience.

When possible, the apartments are in high-rises, and they are not cheap.

As an example, the company is selling one in London for £13.5 million.

Some of the features include gold place settings, full-feature gyms, 10,000 square feet of gardens, and of course, more marble than your eyes can fathom.

Once more, when you see the Medusa symbol, you know that this is referencing the Versace brand that you now know so much about.

#3 Alfredo Versace

Here’s where exploring names can get a little fun.

In my research, I came across Alfredo Versace.

You recognize that last name, but what you probably don’t know is that he is a world-class professional bridge player. 

Yes, that’s a thing.

The Italian card master is presumed to be a cousin of Gianni Versace.

So, the family seems to have talents outside of fashion and luxury. 

#4 Dick Versace

Dick Versace adds a little more spice to the name.

He was born in the United States in 1940, so as you might guess, he was not a close relative of Gianni’s, but if you go back far enough, there is speculation that the two are distantly related.

At the very least, their names come from the same place.

Dick was a college and NBA basketball coach for many years.

He saw success at a number of different schools before working with the Detroit Pistons, Indiana Pacers, and Milwaukee Bucks.

He retired from basketball in 2005. Eventually, he passed on February 25, 2022. He was 81 years old.

#5 Humbert Roque Versace

Humbert Roque Versace is a whole other story.

He was distantly related to Dick Versace, so if we really stretch things out, we can loosely claim that he was linked to Gianni.

But, Humbert Roque Versace doesn’t need anyone else to be a legend.

He was an officer in the United States Army and of Puerto Rican-Italian descent (same as Dick).

Humbert Roque served from 1959 through 1965, which means he fought in the Vietnam War.

In fact, he fought very hard.

For his service, Humbert Roque was awarded the Purple Heart and the Medal of Honor.

As you might already know, the Medal of Honor is the highest honor military personnel in the United States can receive, and Versace’s heroism was unbelievable.

When his unit was overrun by Viet Cong forces, he was wounded.

Despite his wounds, he kept fighting to allow his fellow soldiers to escape.

He was ultimately captured by the Viet Cong along with a few other Americans.

In captivity, the Viet Cong used brutal methods to try to indoctrinate and turn the prisoners.

Versace never broke, and it is said that he was singing “God Bless America” when he was eventually executed.

It’s safe to say that his character added something indescribable to the Versace name.

#6 Massimiliano Versace

Let’s end this with something a little lighter.

Massimiliano was Giani’s second cousin.

The relationship here is clear and well-documented.

Despite that, Massimiliano is famous for reasons that have nothing to do with the Versace brand.

He is a well-known computer scientist and entrepreneur.

In fact, he is a co-founder of the company Nerala Inc., which builds deep-learning artificial intelligence.

He also founded the Boston University Neuromorphics Lab.

In short, he’s a major player in modern AI, and at the age of 49, he doesn’t look to be retiring soon.